The Non-Use Project is an initiative led by designers at Georgetown University’s Ethics Lab that develops new design practices promoting responsible development of data-collecting technologies and related policies. The team works with students and designers to flip the “user-centered design” paradigm. Instead of emphasizing how people use products or services, focusing on active resistance to these technologies as signals of potential blindspots with broad social impacts empowers people affected by digital technologies and the people designing them to flip these signals into opportunities for responsible innovation.